Never followed fashion really, but I read a piece years ago about how he turned one shop on Corso Italia into a destination people flew to Arezzo for. That takes something.
Their story
Giuseppe Angiolini, known to everyone as Beppe and in his home town as "Beppe di Sugar", was an Italian fashion buyer and entrepreneur who founded Sugar, the multi-brand boutique in Arezzo that grew from a small shop on Corso Italia into one of the best known concept stores in the…
Giuseppe Angiolini, known to everyone as Beppe and in his home town as "Beppe di Sugar", was an Italian fashion buyer and entrepreneur who founded Sugar, the multi-brand boutique in Arezzo that grew from a small shop on Corso Italia into one of the best known concept stores in the world. Over more than four decades he became one of the most influential buyers in Italian fashion, and he led the national buyers' association, Camera Buyer Italia. He died at his home in Arezzo in the early hours of Saturday 17 October 2026, aged 73, after a long illness.
Angiolini was born on 5 December 1952 and grew up in Arezzo. He was studying accountancy when his passion for dressing other people led him to leave school, and in 1978 he opened a small shop on Corso Italia, the city's main shopping street, which became Sugar. The early years were hard and his fashion was thought too daring for local tastes, but he took personal charge of the business with help from his mother, and the store grew until its windows filled a whole block near the medieval Pieve church.
Built on research and avant-garde labels, Sugar drew shoppers from across Italy, and Angiolini became a familiar figure on the front rows of Milan, Paris, London and New York. Carlo Capasa of the Camera Nazionale della Moda Italiana recalled that he was among the first to believe in Costume National. Angiolini also designed a line for Ermanno Scervino, a close friend, and built a fashion export business that reached as far as China. He was president of Camera Buyer Italia from 2008 to 2014, according to WWD, and later its honorary president.
In 2018 Sugar moved into Palazzo Lambardi, a historic palace on Corso Italia restored with the designer Vincenzo De Cotiis, where frescoes, a Roman mosaic and a Renaissance fireplace sit beside contemporary fittings. He added a boutique hotel, Sugar Rooms, and the No Sugar Please bar. In Arezzo he was artistic director of the Oro Arezzo jewellery fair and of city projects, and he chaired the technical committee of the Fiera Antiquaria. He was also known to television viewers as a judge of the singers' style during the Sanremo Festival.
In early 2026, while ill, he briefly announced a civic candidacy for mayor of Arezzo before stepping back after a few weeks. Days before his death he wrote on Instagram that his treatment had helped and that he still had many projects in mind. Camera Buyer Italia called him one of the most influential Italian buyers of the last forty years. He was survived by his brother Alessandro.
Biography adapted from WWD (Martino Carrera, 17 October 2026); Sky TG24 (17 October 2026); Arezzo Notizie (Andrea Avato, 17 October 2026); Corriere Fiorentino (Salvatore Mannino, 17 October 2026); Leggo (17 October 2026); V.
In their own words
“Today I am losing a dear friend, with whom I shared an important journey, a passion for this profession and the belief that our stores could be places to create culture and give space to talent.”
Maura Basili, president and co-founder of Camera Buyer Italia, quoted by WWD, 17 October 2026
“With Beppe Angiolini, the fashion world loses a figure of great sensitivity and vision, who helped champion Italian creativity and support entire generations of talent.”
Carlo Capasa, chairman of Camera Nazionale della Moda Italiana, quoted by WWD, 17 October 2026
“Perché si può essere temporaneamente fermi, senza smettere un solo istante di andare avanti.”
Beppe Angiolini, Instagram post "il tempo sospeso", days before his death, quoted by Arezzo Notizie, 17 October 2026 (Because you can be temporarily still without stopping for a single moment from moving forward.)

From social media
7Posts by Beppe, and posts about them, kept here so they are not lost.