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Cameron Bell

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Cameron Bell

1939 – 2026 · aged 87 · Rugby league coach; Auckland, New Zealand Maori, Carlisle, Barrow

New Zealand rugby league coach who led Auckland past Great Britain and Australia.

Portrait: New Zealand Warriors tribute archive

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Cameron Wilson Bell, known throughout New Zealand rugby league as Cam, was a coach whose name is tied to some of Auckland's most celebrated provincial triumphs and to the New Zealand Maori side's historic appearance at the 2000 Rugby League World Cup. He died at Thames Hospital on 20 September…

Cameron Wilson Bell, known throughout New Zealand rugby league as Cam, was a coach whose name is tied to some of Auckland's most celebrated provincial triumphs and to the New Zealand Maori side's historic appearance at the 2000 Rugby League World Cup. He died at Thames Hospital on 20 September 2026, aged 87.

Born on 21 July 1939, Bell came from a large family steeped in the code. One of seven brothers and five sisters, he played for his beloved Manukau Magpies in an era when the Bell name often filled club lineups. Graduating into coaching, he guided Manukau to major Auckland titles, including the Rukutai Shield and Roope Rooster in 1984, when the club also beat touring English side St Helens 26-10. In 1985 he won the Hyland Memorial Cup as Auckland Rugby League coach of the year.

His greatest representative peak came as Auckland coach in 1988 and 1989. At Carlaw Park his side beat Great Britain 30-14 in 1988 and Australia 26-24 in 1989, then defeated Eastern Suburbs 26-12 despite missing several first-choice players. Future Warriors including Tea Ropati, Mark Horo, Kevin Iro, Tony Tuimavave and Duane Mann featured in those Auckland teams. Duane Mann later called him a magnificent players' coach with an exceptional rugby league mind, recalling Bell's simple philosophy: the ball will always beat the man.

Between February 1990 and April 1994 Bell coached Carlisle in England. He returned home to take the New Zealand Maori head coaching role from 1995 through the 2000 World Cup in the United Kingdom, where Aotearoa Maori beat Scotland but finished third in their group. In 1996 he coached Counties Manukau Heroes to the Lion Red Cup grand final victory. He later coached the Ngongotaha Chiefs in the 2001 Bartercard Cup and had a stint with Barrow Raiders in England after the Carlisle-Barrow merger era.

Bell's only son Dean became foundation captain of the Auckland Warriors and one of the game's legends; daughter Tracey and wife Janice survive him. Brothers including Ian, sister Cathy Bub Friend, and relatives such as Clayton Friend (Kiwi halfback) and Glenn Bell kept the family at the centre of New Zealand rugby league. A private cremation was held at his wish, with a memorial service to follow. He is remembered as an affable tactician who demanded skill, courage, discipline and commitment.

Biography adapted from Wikipedia (Cameron Bell (rugby league)); New Zealand Herald Ben Francis 23-24 Sep 2026; Warriors.kiwi Richard Becht tribute 22 Sep 2026; NZ Herald family notice 22 Sep 2026 (Thames Hospital 20 Sep 202.

In their own words

Cam was a genuine players coach. He had an exceptional rugby league mind. He was a clever tactician who could see the game differently and communicate his ideas in a way players understood. His philosophy was simple and memorable: the ball will always beat the man.

If I scored five tries and missed a tackle, Dad would highlight the missed tackle. Kids need praise but it certainly never did me any harm. He had a huge influence on me.

Photos

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Cameron Bell as New Zealand Maori rugby league coach, wearing an NZ Maori Rugby League cap.
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Cameron Bell in coaching kit during his rugby league career.
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Cameron Bell (centre, tracksuit) with players during his Auckland rugby league coaching years.
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The 1989 Auckland side that beat Australia and Eastern Suburbs. Coach Cameron Bell is far right in the front row (Warriors tribute caption).
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Videos

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Kiwi, Wigan, & Auckland Warriors original captain, Dean Bell, recalls his amazing rugby league story
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New Zealand Māori v Samoa | 2000 Rugby League World Cup | Full Match Replay | NRL Throwback
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Rugby League World Cup | 2000 | Scotland v New Zealand Māori | Extended Highlights
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Auckland v Australia Rugby League 1989
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Tributes

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Memories, thanks and farewells from the people Cameron touched.

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I don't really know rugby league or anything about this man, just read the piece about him tonight and didn't know what to say. Eighty seven years is a long life. Rest well, sir.

Candles

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9 people are remembering Cameron here. Every candle here is someone saying they were glad Cameron lived. No account needed; it takes a moment and it stays here.

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Manukau roots

Born 21 July 1939 into a large rugby league family of seven brothers and five sisters, Cameron Bell played for Manukau Magpies before moving into coaching. In 1984 Manukau won the Rukutai Shield and Roope Rooster and beat St Helens 26-10. In 1985 he won the Hyland Memorial Cup as Auckland coach of the year.

Born 21 July 1939 into a large rugby league family of seven brothers and five sisters, Cameron Bell played for Manukau Magpies before moving into coaching. In 1984 Manukau won the Rukutai Shield and Roope Rooster and beat St Helens 26-10. In 1985 he won the Hyland Memorial Cup as Auckland coach of the year.

Auckland coach 1988-1989

As Auckland coach he guided famous Carlaw Park wins over Great Britain (30-14 in 1988) and Australia (26-24 in 1989), plus a 26-12 win over Eastern Suburbs. Players included future Warriors Tea Ropati, Mark Horo, Kevin Iro, Tony Tuimavave and Duane Mann.

As Auckland coach he guided famous Carlaw Park wins over Great Britain (30-14 in 1988) and Australia (26-24 in 1989), plus a 26-12 win over Eastern Suburbs. Players included future Warriors Tea Ropati, Mark Horo, Kevin Iro, Tony Tuimavave and Duane Mann.

England, Maori and Counties Manukau

He coached Carlisle (1990-1994), New Zealand Maori (1995-2000 including the 2000 World Cup), Counties Manukau Heroes to the 1996 Lion Red Cup title, Ngongotaha Chiefs (2001), and later Barrow Raiders in England.

He coached Carlisle (1990-1994), New Zealand Maori (1995-2000 including the 2000 World Cup), Counties Manukau Heroes to the 1996 Lion Red Cup title, Ngongotaha Chiefs (2001), and later Barrow Raiders in England.

The Bell rugby league family

His son Dean Bell captained the Auckland Warriors. Wife Janice and daughter Tracey survive him. Brother Ian, sister Cathy Bub Friend, and Kiwi relatives including Clayton Friend and Glenn Bell cemented the family in New Zealand rugby league history.

His son Dean Bell captained the Auckland Warriors. Wife Janice and daughter Tracey survive him. Brother Ian, sister Cathy Bub Friend, and Kiwi relatives including Clayton Friend and Glenn Bell cemented the family in New Zealand rugby league history.

Death and tributes

Bell died at Thames Hospital on 20 September 2026, aged 87. Auckland Rugby League and former players paid tribute. A Carlisle Border Raiders fan page remembered him as a top coach and great guy. A private cremation was arranged at his wish.

Bell died at Thames Hospital on 20 September 2026, aged 87. Auckland Rugby League and former players paid tribute. A Carlisle Border Raiders fan page remembered him as a top coach and great guy. A private cremation was arranged at his wish.

Questions people ask about Cameron

Who was Cameron Bell?
A New Zealand rugby league coach best known for Auckland provincial wins over Great Britain (1988) and Australia (1989), for coaching New Zealand Maori at the 2000 World Cup, and as the father of Warriors foundation captain Dean Bell.
When did Cameron Bell die?
He died at Thames Hospital, New Zealand, on 20 September 2026, aged 87, as reported by the New Zealand Herald family notice and Warriors tribute.
When was Cameron Bell born?
Wikipedia records his birth date as 21 July 1939. English obituaries confirmed he was 87 at death; they did not publish a birth place.
Is Cameron Bell the same person as Scottish footballer Cammy Bell?
No. Cameron Wilson Bell was a New Zealand rugby league coach. Cammy Bell is a Scottish association football goalkeeper and a different person.
What teams did he coach?
Manukau Magpies, Auckland, Carlisle, New Zealand Maori, Counties Manukau Heroes, Ngongotaha Chiefs, and Barrow Raiders, among others.
Who are his immediate family?
He was the husband of Janice and father of Dean and Tracey. He came from a large Bell rugby league family that also includes brother Ian and sister Cathy Bub Friend.

Written by People Forever from Wikipedia (CC BY-SA 4.0) and the reporting cited. Updated . Spotted a mistake? Tell us.

Timeline

  1. 21 July 1939
    Born
  2. 21 July 1939
    Born

    Cameron Wilson Bell born (Wikipedia birth date; birth place not stated in sources used).

  3. 1 January 1984
    Manukau titles

    Coached Manukau Magpies to Rukutai Shield and Roope Rooster; beat St Helens 26-10.

  4. 1 January 1985
    Hyland Memorial Cup

    Named Auckland Rugby League coach of the year.

  5. 1 January 1988
    Auckland beat Great Britain

    As Auckland coach, 30-14 win over Great Britain at Carlaw Park.

  6. 1 January 1989
    Auckland beat Australia

    26-24 win over Australia at Carlaw Park; later beat Eastern Suburbs 26-12.

  7. 1 February 1990
    Carlisle coach

    Began coaching Carlisle in England (to April 1994).

  8. 1 January 1995
    New Zealand Maori coach

    Appointed head coach of New Zealand Maori; held the role through the 2000 World Cup.

  9. 1 January 1996
    Lion Red Cup champions

    Coached Counties Manukau Heroes to the Lion Red Cup grand final victory.

  10. 1 January 2000
    Rugby League World Cup

    Coached Aotearoa Maori at the 2000 World Cup in the United Kingdom; beat Scotland, finished third in group.

  11. 1 January 2001
    Ngongotaha Chiefs

    Coached Ngongotaha Chiefs in the Bartercard Cup.

  12. 1 January 2002
    Barrow Raiders

    Coached Barrow Raiders in England (wiki: 2002-2003, 20 games).

  13. 20 September 2026
    Died at Thames

    Died at Thames Hospital, New Zealand, aged 87.

  14. 20 September 2026
    Died in Thames Hospital, Thames, New Zealand
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