We watched the foundation's video in freshman health class in Plano, my coach paused it and just said listen to this man. Taylor was 17. I think about that number every time I see a kid our age getting handed a supplement bottle like it's candy.
Their story
Donald Hooton Sr. was an American business executive who, after the suicide of his teenage son, became the country's best known campaigner against the use of anabolic steroids and other performance and appearance enhancing drugs by young people. He founded the Taylor Hooton Foundation with his wife, Gwen, and worked…
Donald Hooton Sr. was an American business executive who, after the suicide of his teenage son, became the country's best known campaigner against the use of anabolic steroids and other performance and appearance enhancing drugs by young people. He founded the Taylor Hooton Foundation with his wife, Gwen, and worked for more than two decades alongside Major League Baseball. He died at his home in McKinney, Texas, on 10 November 2026, aged 76.
He was born in Longview, Texas, on 30 March 1950, to Claude and Mary Julia Hooton. He built a 33 year career as a marketing executive in the telecommunications software business, latterly in worldwide business development at Hewlett-Packard.
In July 2003 his youngest son, Taylor, a 17 year old high school pitcher in Plano, Texas, took his own life. The family came to believe that Taylor's use of anabolic steroids had played a part in his death. In 2004 Hooton, his wife and his elder son, Donald Jr., founded the Taylor Hooton Foundation to teach young people, parents and coaches about the dangers of steroids, growth hormone and unregulated supplements.
On 17 March 2005 he testified as an expert witness before a congressional committee investigating steroids in baseball, at the same hearing as Mark McGwire, Sammy Sosa, Rafael Palmeiro and Jose Canseco. He appeared before Congress three times in all, contributed to Senator George Mitchell's report on drug use in baseball, and spoke to state legislatures and governors. Major League Baseball became a long term partner, and in 2014 the foundation formed an MLB-endorsed advisory board of active players that grew to include representatives of all 30 clubs. Taylor's story was told on CBS 60 Minutes, and the foundation's educators reached more than 3 million people.
The Dallas Morning News named him Texas Sports Personality of the Year, and the United States Sports Academy gave him its Distinguished Service Award. MLB Commissioner Rob Manfred called him a tireless advocate whose dedication made a lasting impact on the sport and on countless young people. He was survived by his wife, Gwen, his son Donald, his daughter Mackenzie and four grandchildren.
Biography adapted from MLB.com, Associated Press, Taylor Hooton Foundation.

That video ran in a lot of Texas schools, it stuck with me too.