My nephew swims and he sent me this quote of his: show up, pay attention, tell the truth, and give your team the effort it deserves. Just sat with that a minute.
Their story
Frank Busch was born in Cincinnati, Ohio, on 4 February 1951, and grew into one of the defining American swimming coaches of his generation. He set Ohio age-group records as a boy at Brookwood Country Club and later for the Cincinnati Marlins and Covington YMCA. He graduated from Covington Catholic…
Frank Busch was born in Cincinnati, Ohio, on 4 February 1951, and grew into one of the defining American swimming coaches of his generation. He set Ohio age-group records as a boy at Brookwood Country Club and later for the Cincinnati Marlins and Covington YMCA. He graduated from Covington Catholic High School in 1969, then swam freestyle, breaststroke, and medley while also playing water polo at Loyola University Chicago from 1969 to 1973. He was on Loyola's first water polo team to reach the NCAA Championship tournament and was later inducted into the Loyola Athletics Hall of Fame in 2020.
Coaching began early. At 16, in Edgewood, Kentucky, he took over the Brookwood summer-league team after the adult coach left, working at a pool his father, Frank Sr., had built as the heart of the neighborhood. After summers at Brookwood and AAU seasons with the Northern Kentucky Piranhas from 1974 to 1978, he joined the Cincinnati Marlins as associate head coach for the 1979-80 season. That Marlins squad won a national team title and placed six swimmers on the 1980 U.S. Olympic Team. From 1980 to 1989 he coached the University of Cincinnati, producing top-20 NCAA finishes despite limited facilities and budget.
In 1989 Arizona hired him over better-known candidates, including Cal's Nort Thornton. Over 22 seasons from 1989 to 2011 he turned the Wildcats into a national power. Arizona finished in the NCAA top five on 25 occasions. In March 2008 his men's team won in Seattle and his women's team won a week later in Columbus, Ohio, only the second time one coach had swept both NCAA swimming titles in the same season. Under Busch, Arizona athletes collected dozens of individual NCAA titles and 31 relay titles. He was named NCAA Coach of the Year six times and Pac-10 Coach of the Year 11 times. He also led the club side Tucson Ford Aquatics, formerly Hillenbrand Aquatics, to national club titles. Olympians he coached or developed included gold medalists such as Ryk Neethling, Roland Schoeman, Amanda Beard, and Beth Botsford, along with NCAA Women of the Year Lacey Nymeyer, Justine Schluntz, and Whitney Myers.
Busch insisted swimmers call him Frank, not Coach. Colleagues described poolside conversations that were as much about life as about splits. Olympic gold medalist Crissy Ahmann-Perham called him "the consummate good guy" who "always found a way to inspire." His recurring team mantra, recalled by childhood friend Bob Heimbrock, was simple: show up, pay attention, tell the truth, and give your team the effort it deserves.
He served on U.S. Olympic coaching staffs in 2004 and 2008. In May 2011 he left Arizona to become USA Swimming National Team Director. Across the London 2012 and Rio 2016 Olympics, U.S. swimmers won 31 and 33 medals respectively, about 30 percent of Team USA's total medal count in each Games. Under his leadership the national team also topped the medal table at three straight long-course FINA World Championships. He announced retirement effective 1 September 2017, saying personal growth mattered as much as pool results and calling the role a dream. USA Swimming executive director Chuck Wielgus credited him with a culture of accountability, integrity, hard work, and teamwork.
After Colorado Springs he returned to Tucson, worked with philanthropist Jim Click, supported Big Brothers Big Sisters, and later helped the American Swimming Coaches Association Club Success Initiative. In April 2026 he was inducted into the Arizona Sports Hall of Fame at the Class of 2025 ceremony. He had already entered the ASCA Hall of Fame in 2008 and received the International Swimming Hall of Fame Paragon Award in 2018.
He married Patrice, known as Patty. They raised five children: Frank, August (Augie), Peter, Sam, and Molly. Augie later became Arizona's head swimming coach. Sister Dorothy Rackstraw announced his death. On 27 September 2026, returning from a fishing trip in Idaho, Busch suffered a massive heart attack at Phoenix airport. He was 75. He is remembered as a builder of programs and people, a Hall of Fame coach who measured success by character as well as medals.
Biography adapted from Wikipedia; SwimSwam 27 Sep 2026; Arizona Daily Star / Tucson.com (Greg Hansen); University of Arizona Athletics; USA Swimming via SwimSwam; Collegiate Water Polo Association; Swimming World (Bob Heimb.
In their own words
“I'm forever grateful to Chuck for giving me the opportunity to lead USA Swimming's National Team division. It was the gold standard internationally long before I arrived, and the people that I've been able to work with over the last six years are remarkable people and the best in the world at what they do.”
USA Swimming retirement announcement, February 2017, quoted by SwimSwam
“In my coaching career I believed that every athlete's personal growth was as important as their success in the pool, and that's an underlying current of everyone that works in the National Team division.”
Retirement statement as National Team Director, 2017
“Working with the best in the world is a dream come true for anyone, and I have certainly lived that dream.”
On departing USA Swimming, 2017
“Frank's the consummate good guy. He's one of those guys who makes you feel good about life. He always found a way to inspire me.”
1992 Olympic gold medalist Crissy Ahmann-Perham to Greg Hansen, Arizona Daily Star
“I was going to get out of coaching. I was a minority partner in a building and construction business.”
Busch to Greg Hansen on considering leaving coaching before Arizona hired him in 1989
“That wouldn't have been honest.”
Busch explaining why he would not leverage USC or Florida interest for a raise at Arizona
“Frank has constructed a National Team culture that is rooted in personal accountability, integrity, hard work, teamwork, goal-setting and the values that come with the continual striving for excellence.”
USA Swimming executive director Chuck Wielgus on Busch's tenure, 2017
“My dad showed me how to have a strong work ethic, and to stay humble no matter how successful you are.”
Son Peter Busch on Facebook after Arizona Sports Hall of Fame induction, April 2026

That line is the whole man honestly