My mum called me the second she saw it on a Swiss news page she still checks from Lucerne. She kept saying 87 like it didn't seem possible, like he'd just always be there taking those morning photos by the lake.
Their story
Josef Ritler, known throughout Switzerland as "Seppi" or "Blick-Seppi", was a Swiss photojournalist and reporter who spent forty years as the central Switzerland eye of the newspaper Blick. From 1963 to 2003 he covered crimes, accidents, fires and political events across the region, and he kept working as a journalist…
Josef Ritler, known throughout Switzerland as "Seppi" or "Blick-Seppi", was a Swiss photojournalist and reporter who spent forty years as the central Switzerland eye of the newspaper Blick. From 1963 to 2003 he covered crimes, accidents, fires and political events across the region, and he kept working as a journalist until days before his death at 87.
He was born in 1939 in Naters, in the canton of Valais. He went to school in Naters and later in Brig, and as a boy often helped his father, a building foreman, hoping to follow him into the trade. He began an apprenticeship as a mason but had to give it up because of an allergy to cement. Having discovered a passion for photography, he moved to Lucerne, one of the few places that then offered photography apprenticeships, and trained there.
He was working for several newspapers and for the Swiss Army when, ahead of the Expo 64 national exhibition, he photographed the filming of an army film. The pictures caught the attention of Blick, and its editor in chief Werner Schollenberger offered him a job. Wary of the paper's tabloid reputation, Ritler agreed to stay for a year. He stayed forty. His work earned him the Swiss Press Photo award in 1997, the Ringier Media Prize in 2003 and a lifetime award from the Swiss professional photographers' association in 2007.
Ritler was known for wanting to meet the people behind the headlines, and his reporting made him enemies as well as friends: he received threats and for a time had to work under police protection. Among the stories he photographed was the fire that destroyed much of Lucerne's Chapel Bridge in 1993. After Blick retired him early at 64, he joined the regional broadcaster Tele Tell in 2003 as a video journalist, reported to be the oldest in Switzerland, and later wrote and photographed for the online platform Seniorweb and the magazine Schweizer Soldat, with a special interest in the art scene of central Switzerland.
Josef Ritler died in Lucerne on Thursday, 29 October 2026, after a short illness, aged 87, his family announced. He was a husband, father and grandfather, and many followers knew him for the "Morgenbild", the photograph he posted every day from his early morning walks by Lake Lucerne.
Biography adapted from Wikipedia (CC BY-SA 4.0), persoenlich.com and Seniorweb. Wikipedia ↗

That daily lake photo thing was so wholesome, I followed his page just for that.