71. Heart attack. Damn.
Their story
Larry Bertlemann, the Hawaiian surfer the world knew as "Rubberman," died on October 10, 2026, at The Queen's Medical Center in Honolulu following complications from a heart attack. He was 71. His family confirmed the news to Hawaii News Now, describing him as a "legendary professional surfer and local artist"…
Larry Bertlemann, the Hawaiian surfer the world knew as "Rubberman," died on October 10, 2026, at The Queen's Medical Center in Honolulu following complications from a heart attack. He was 71. His family confirmed the news to Hawaii News Now, describing him as a "legendary professional surfer and local artist" and a beloved son, brother, father, grandfather and great-grandfather.
Lawrence Bertlemann was born on August 7, 1955, in Hilo on the Big Island of Hawaii. His father was an auto mechanic and a former Air Force survival instructor, and his early years were spent hunting pigs and fishing rather than surfing. At about 11 he moved to Oahu with his mother, and on a walk along Waikiki he rented a board for an hour and stayed out all day. "I had such a great time, I never wanted to stop," he later said. "After that I was hooked."
A month later he found a broken 9'6" longboard in the bushes. When he tried to turn the front half into a shorter board, a passer-by showed him how to set the fins. Only later did he realize the man was the shaper Donald Takayama. On his way to school he stopped every day at the surf shops near Ala Moana, watching Sparky and Ben Aipa shape. Aipa became his coach and design partner, and together they built the wide, short swallowtail and stinger boards that let Bertlemann ride in ways nobody had seen.
An avid skateboarder, Bertlemann treated a wave as terrain to attack. His low, springy crouch, tight arcs, 360s and snapping turns in the pocket broke sharply with the flowing, carving style of the time and earned him his nickname. He studied Super 8 film of his own surfing to cut tighter lines. "Anything is possible," he said. "I knew what I wanted to do; I just had to get the boards to do it." With Buttons Kaluhiokalani, Mark Liddell and his cousin Dane Kealoha, he helped turn Ala Moana and the North Shore into the proving ground of progressive surfing.
He also won. Bertlemann took the 1973 United States Surfing Championships and the 1974 Duke Kahanamoku Classic, placed third at the 1972 Pipeline Masters and the 1973 Smirnoff Pro, and finished in the professional top 16 in 1976 and 1979. Judges often struggled to score maneuvers they had never seen, and he made his biggest mark in magazines and films. He landed a record run of covers in the 1970s, appeared in more than 25 surf films, and was one of the first surfers to bring in sponsors from outside the surf industry, including Pepsi, Toyota and United Airlines. His afro, color-coordinated outfits and bell-bottom wetsuit at Pipeline made him the most recognizable face of Hawaiian surfing in that decade.
His influence crossed onto concrete. When he and Aipa visited the Zephyr shop in Santa Monica, the Z-Boys, who already idolized him from the magazines, adopted his moves on skateboards. Their hand-down sliding turn became known as the "Bert," or Bertlemann slide, and the 2001 documentary Dogtown and Z-Boys credits his surfing as an inspiration. A signed Bertlemann prototype skate deck is held by the Smithsonian's National Museum of American History. SURFER magazine ranked him No. 29 among the 50 greatest surfers of all time, and Tom Curren, Martin Potter and Kelly Slater all named him as a forerunner. "Bertlemann was the first New Schooler," Slater said.
Back problems took him off the surf world's radar around 1985. In his own words he was paralyzed in 2000, but he recovered enough to walk and slowly return to the water. Legal troubles in the early 2000s were followed by a "Free Bert" campaign among fans, and a 2001 profile in The Surfer's Journal brought him back into the public eye. He kept hand shaping custom boards, produced surfboard graphics and design work, and was inducted into the Surfing Walk of Fame in Huntington Beach in 2014 and the Skateboarding Hall of Fame in 2025, where his longtime friend and Town and Country founder Craig Sugihara accepted on his behalf.
He is survived by his mother, five sisters, three children, eight grandchildren and nine great-grandchildren. The family said service arrangements would be announced later.
Biography adapted from Hawaii News Now (family statement, 2026-10-11); The Inertia; SURFER magazine; Encyclopedia of Surfing; Hawaii.surf; SurfCareers interview (2013); Smithsonian National Museum of American History; Skate.
In their own words
“Anything is possible. I knew what I wanted to do; I just had to get the boards to do it.”
On developing his style by studying Super 8 films of his surfing
“I surfed for myself and the public, not for five judges. How do you score a maneuver you've never seen before?”
On competitive surfing
“I had such a great time, I never wanted to stop. After that I was hooked.”
On his first day surfing at Waikiki, SurfCareers interview, 2013
“In the future, surfing might be going into aerials; I call them Larryials.”
1982 interview, quoted by SURFER magazine
“All I wanted to do was surf. I didn't want to do anything else. I had to convince the rest of the world to pay me to just go out on the water and go surfing, and it worked.”
On bringing outside sponsors into surfing, SurfCareers interview, 2013
