lit a candle 7h agoHeard it on the radio driving back from the range. Played Titleist balls my whole life because of guys like him.
Their story
Peter Broome was a Canadian golf industry executive whose nearly three decades at Acushnet Company, the parent of Titleist and FootJoy, made him one of the most trusted bridge figures between manufacturers, PGA professionals and the game's governing bodies. Mentored early by club professionals in Montreal, he rose to senior…
Peter Broome was a Canadian golf industry executive whose nearly three decades at Acushnet Company, the parent of Titleist and FootJoy, made him one of the most trusted bridge figures between manufacturers, PGA professionals and the game's governing bodies. Mentored early by club professionals in Montreal, he rose to senior vice president of Titleist brand management and industry relations, later turning a personal ALS diagnosis into a research foundation that has already moved major funding into clinical work.
Born on 19 April 1960 and raised in Montreal, Broome learned the game as a junior at Royal Montreal Golf Club and Mount Bruno Country Club. Influenced by his father and by former Royal Montreal head professional Bob Hogarth, he worked as an assistant professional at Montreal area clubs while studying at McGill University, grounding a corporate career in the daily life of the pro shop.
He joined Acushnet in 1993 and, over almost thirty years, helped steer Titleist and FootJoy partnerships across North America and beyond. Relocating to the company's Fairhaven, Massachusetts, headquarters, he eventually oversaw industry relations with the PGA of America, the PGA Tour and golf's governing bodies, while also helping lead Acushnet operations in Canada and Latin America. He retired in 2022 as senior vice president of Titleist brand management and industry relations. Acushnet CEO David Maher later remembered him as someone who led by example, with integrity and a sincere regard for everyone he met.
Recognition followed from the institutions he served. In 2025 the PGA of America named him an honorary member, only the thirteenth person so honoured in the organisation's history, a list that has included U.S. presidents and Bob Hope. He received the George Cumming Award from the PGA of Canada and the Golf Canada Foundation Legacy Award, joined Golf Canada's board in 2024, entered the Quebec Golf Hall of Fame, and in 2026 was inducted into the Canadian Golf Hall of Fame, an honour he treated as a homecoming to the country where his love of golf began.
Diagnosed with amyotrophic lateral sclerosis in August 2024, Broome helped establish the ALS Bridge Foundation to accelerate research funding and widen access to clinical trials. The foundation made a one million dollar gift to ALS research at Massachusetts General Hospital and the Sean M. Healey and AMG Center for ALS. He died on 4 November 2026, aged 66. He is survived by his wife Sandy, children Valerie, Matthew and Brad and their families, and grandchildren Peter, George and Jack. Golf Canada and peers across the sport remembered a man who liked to say there were no strangers in golf, only friends who had not yet met.
Biography adapted from Golfweek, Golf Canada, PGA of Canada and Acushnet tributes.
Photos
1Peter Broome
by People Forever
Same, my dad swore by FootJoy shoes for forty years.