Was literally rewatching the Sasson commercial clip last week for a piece on 70s athlete branding. 274 goals and still the hair is what everyone remembers. 69.
Their story
Ronald Duguay was a Canadian professional ice hockey player, coach and broadcaster whose speed, scoring touch and long, flowing curls made him one of the most recognisable athletes in New York during the late 1970s and early 1980s. Over 12 National Hockey League seasons with the New York Rangers, Detroit…
Ronald Duguay was a Canadian professional ice hockey player, coach and broadcaster whose speed, scoring touch and long, flowing curls made him one of the most recognisable athletes in New York during the late 1970s and early 1980s. Over 12 National Hockey League seasons with the New York Rangers, Detroit Red Wings, Pittsburgh Penguins and Los Angeles Kings, he scored 274 goals and 620 points in 860 regular-season games, played in the 1979 Stanley Cup Final and the 1982 NHL All-Star Game, and became a fixture of Rangers lore. The Rangers called him "one of the most popular players in franchise history."
Duguay was born on July 6, 1957, in Sudbury, Ontario, and grew up in Carol Richard Park in the township of Valley East (Vallee-Est), around Val Caron, now part of Greater Sudbury. He learned the game at the Centennial Arena in Hanmer and joined his hometown Sudbury Wolves of the Ontario Major Junior Hockey League while still underage. He played four seasons for the Wolves from 1973 to 1977. In 1975-76 he recorded 134 points (42 goals, 92 assists), helping Sudbury win the Hamilton Spectator Trophy for the best regular-season record and reach the league final, a six-game loss to the Hamilton Fincups. He represented Canada at the 1977 World Junior Championship, where Canada took second place.
The Winnipeg Jets chose him third overall in the 1976 WHA draft, but he signed with the Rangers, who took him 13th overall in the 1977 NHL amateur draft. He jumped straight from junior hockey to the NHL and scored 20 goals as a rookie. In 1978-79 he was part of a young Rangers core under coach Fred Shero that eliminated the Kings, the Flyers and the top-seeded New York Islanders before losing the Stanley Cup Final to the Montreal Canadiens in five games. On April 6, 1980, he scored nine seconds into a game against the Philadelphia Flyers, tying the franchise record for the fastest goal from the start of a game. After playing for Canada at the 1981 Canada Cup, he led the Rangers with 40 goals in 1981-82 and represented them at the NHL All-Star Game.
Duguay skated without a helmet, and his hair streaming behind him became his trademark at Madison Square Garden. He was part of Rangers president Sonny Werblin's push to make the team more visible in disco-era New York. He sang on the 1979 novelty record "Hockey Sock Rock," written by Alan Thicke, and joined teammates Phil Esposito, Dave Maloney and Anders Hedberg in the famous Sasson jeans commercial with its "Ooh la la, Sasson" jingle. According to the New York Post, Rod Gilbert introduced him to Andy Warhol, who put him on the cover of Interview magazine and made a portrait of him. His nightlife clashed with coach Herb Brooks, and on June 13, 1983, the Rangers traded him to Detroit.
In Detroit his career was revitalised. He scored 33 goals and 80 points in 1983-84 and had the best season of his career in 1984-85, with 38 goals and 89 points. Detroit traded him to Pittsburgh in March 1986, and on January 21, 1987, the Penguins sent him back to the Rangers in exchange for Chris Kontos, reuniting him with Phil Esposito, then the general manager. He finished his NHL career with the Los Angeles Kings in 1988-89. He then played for Mannheim ERC in the German Bundesliga and for the San Diego Gulls in the IHL and later the WCHL, partly so that his children could see him play.
He later turned to coaching with the Jacksonville Barracudas, first joining as a player and then taking over behind the bench. In 2003-04 he led the team to the best record in the World Hockey Association 2 and a playoff championship, the city's first hockey title. He coached the Barracudas into the Southern Professional Hockey League before stepping aside in 2006. From 2007 to 2018 he was a Rangers analyst on MSG Network, including on Hockey Night Live. In 2009 he skated in the first season of CBC's Battle of the Blades with Barbara Underhill, raising money for World Vision Canada, and at 51 he played two charity games in the Eastern Professional Hockey League for the Garden of Dreams Foundation, without a helmet. He also played in the 2012 Winter Classic alumni game.
Duguay married California model Robin Bobo on December 1, 1983. They had two daughters, Shay and Amber, before divorcing. In January 1993 he married the fashion model Kim Alexis. Their son Noah was born in 1994, and the family lived in Ponte Vedra Beach, Florida. The couple divorced in 2016. From 2022 he was in a relationship with Sarah Palin, the former Alaska governor and 2008 Republican vice presidential nominee. Late in life he drew controversy for an altercation with a news photographer in Manhattan in January 2022 and for deleted social media posts in March 2026 criticising the Rangers' Pride Night.
He was diagnosed with Stage 4 colon cancer, reported as December 2024, which later spread to his liver. His family went public in February 2026 and started a GoFundMe to help pay for treatment. In July 2026 he was hospitalised after fainting and falling at home. On October 2, 2026, the Sudbury Wolves, who had retired his jersey in 2006, held Ron Duguay Night in his honour, with his son Noah and about 32 local family members in attendance. Duguay died on Thursday, October 22, 2026, at the age of 69. Palin announced his death, writing, "It's with a shattered heart, but also deep peace knowing Ron is with Jesus now. He fought so hard. Love never ends." He was survived by his daughters Shay Thomas and Amber Stavros, his son Noah Duguay, and five grandchildren.
Biography adapted from NHL.com; Associated Press; New York Post (Mollie Walker, Oct 22, 2026); Daily Mail; Sudbury.com (Tyler Clarke, Oct 3, 2026); CTV News; Deseret News (1994); Wikipedia. Wikipedia ↗
In their own words
“As soon as I stepped on the ice, I could feel the energy. You then become more than a hockey player. You become an artist, because you entertain and you have an opportunity to make spectators jump out of their seats every time you make a check.”
Interview with TVA Sports, 2023, as quoted by the New York Post
“I have all kinds of feelings going through me right now, being here, because I get to celebrate with my family.”
At Ron Duguay Night, Sudbury Community Arena, October 2, 2026 (Sudbury.com)
“The celebration is not just for me, but for them, also.”
On his family at Ron Duguay Night, October 2026 (Sudbury.com)
“Everything about having been a Sudbury Wolf for four years is a real joy for me.”
Reflecting on his junior career, October 2026 (Sudbury.com)
“Everything has a lifetime, and new is really nice, and new will be great for the fans.”
On the aging Sudbury Community Arena and its replacement, October 2026 (Sudbury.com)
“I'd rather have Duguay the way he plays than [Mike] Bossy the way he plays.”
Rangers coach Fred Shero, as quoted by the New York Post
“Ronnie was an ultimate teammate, a wonderful guy. This guy was supportive from Day 1.”
Former Sudbury Wolves teammate Wes Jarvis, October 2026 (Sudbury.com)
“It's with a shattered heart, but also deep peace knowing Ron is with Jesus now. He fought so hard. Love never ends.”
Sarah Palin announcing his death, October 22, 2026

the hair AND the game honestly, he was legit good too