My college roommate freshman year was Filipino and she had this shoebox of concert ticket stubs, one from a SexBomb show her mom took her to in the US that Susan Lim's company put together. I didn't know who Susan Lim was until my roommate texted me the news this morning, crying. Funny how you can shape someone's whole culture's night out from three thousand miles away and most of us never hear your name.
Their story
Susan O. Lim, known across the Philippine entertainment industry as Boss Su or Sansu, was a veteran concert producer and talent manager whose work helped put Filipino artists on bigger stages at home and abroad. Colleagues remembered her as a hands-on producer who treated impossible ideas as problems to solve,…
Susan O. Lim, known across the Philippine entertainment industry as Boss Su or Sansu, was a veteran concert producer and talent manager whose work helped put Filipino artists on bigger stages at home and abroad. Colleagues remembered her as a hands-on producer who treated impossible ideas as problems to solve, not reasons to stop.
Lim built her reputation through Big Slim Entertainment, the independent production outfit she led. In December 1996 she was widely credited by peers with helping bring Michael Jackson's HIStory World Tour to Manila. Singer Pops Fernandez later recalled standing in the mud at the reclaimed area that is now the Mall of Asia complex to watch the King of Pop, and said many people never knew how much of that night rested on Lim's boldness. In September 2003, Big Slim Entertainment staged the F4 "At First Place" concert at PhilSports Arena in Pasig at the height of Meteor Garden mania. When crowding at a gate injured several fans, Lim publicly apologized for the inconvenience and explained that security checks had been tightened for public safety. The episode showed both the scale of her productions and the pressure that came with them.
Over the years she worked closely with some of OPM's biggest names, including Martin Nievera, Pops Fernandez, Sharon Cuneta, Regine Velasquez, The CompanY, Jaya, Ogie Alcasid, and Louie Ocampo. Nievera remembered meeting her as a young woman still in school uniform who walked into his office hoping to produce a campus show for him, then never left their corner. He said she helped revive his tandem with Fernandez and took them on United States tours more than once, and that as a producer she "never did us wrong" and told people the truth even when it hurt. Fernandez, who nicknamed her "Chinese Boss," said she met Lim fresh out of college and already saw that producing concerts was Lim's passion, not only her job.
Later in her career Lim was based in the United States while continuing to produce Filipino concerts for diaspora audiences across North America. Friends described her as a trailblazer for Filipino shows in the United States and Canada, navigating venues, sponsorship, marketing, and technical production for a growing overseas Filipino community. Concert promoter Lerma dela Cruz called her "the OG in this business." In 2022 she and close friend and business partner Nancy Yang worked with TOFA's Elton Lugay on a New Jersey concert featuring Sharon Cuneta and Regine Velasquez. In December 2025 she was remembered as the driving idea behind the SexBomb Girls reunion concerts that began at Smart Araneta Coliseum before touring, including dates in the United States. Group member Cynthia Yapchingco, her longtime partner and later wife, was among those who carried that reunion into the public eye.
Lim and Yapchingco married in the United States, where same-sex marriage is legal. Yapchingco shared wedding photographs with her tribute and wrote that one of her greatest blessings was their love and journey together, and that they stayed together for better or for worse. Entertainment coverage referred to Yapchingco as Lim's wife. Friends also knew Lim as loud in the funniest way, generous, and capable of disappearing for months then checking on people as if no time had passed.
Susan Lim died in the United States on 14 September 2026. She was 57. The cause of death was not made public. Yapchingco announced the loss on social media in late September, and tributes followed from Fernandez, Nievera, Roderick Paulate, Jaya, Ogie Alcasid, Louie Ocampo, and others across Philippine show business. Nievera asked those who knew Lim to tell the world about her, saying she deserved better than silence. Funeral and memorial arrangements were not immediately available in early reports.
Readers should note that Susan Lim is a common name. This memorial is for the Filipino concert producer associated with Big Slim Entertainment and SexBomb Girls. It is not the page for Malaysian parasitologist Susan Lim (1952-2014), Singaporean singer Susan Lim of The Crescendos (died 1970), or Singaporean surgeon Dr Susan Lim.
Biography adapted from PhilSTAR Life (27 Sep 2026); PEP.ph (27 Sep 2026); TOFA News (25 Sep 2026); Philippine Star (15 Sep 2003); artist tributes quoted therein.
In their own words
“Producing concerts wasn't just her work. It was her passion. She had this incredible courage to take on things that seemed impossible, and somehow, she would make them happen.”
Pops Fernandez tribute (em dash removed in API text below)
“Looking back, that was so Susan: bold enough to dream big and crazy enough to actually make it happen.”
Pops Fernandez on the Michael Jackson Manila concert
“She never did us wrong. Never. She would tell you like it is, even if it hurts.”
Martin Nievera remembering Lim as a producer
“I want to remember Susan not as a concert producer, but more as my dear friend whom I will miss very much.”
Martin Nievera
“One of my greatest blessings will always be our love and journey of us together.”
Cynthia Yapchingco tribute to her wife
“My Babe Lah, I love you more today than yesterday, but not as much as tomorrow.”
Cynthia Yapchingco farewell
“Thank you, LOVE Production. Rest in peace, my dear friend, Sansu.”
Concert promoter Lerma dela Cruz
“Susan deserved better than this.”
Martin Nievera reacting to the quiet early coverage of her death

From social media
3Posts by Susan, and posts about them, kept here so they are not lost.