"Cable's high fixed costs and predictable cash flows made it a uniquely financeable business, if the lenders could be taught to see past their own short term nerves." That's it really.
Their story
Julian A. Brodsky was born on 16 July 1933 in Philadelphia, Pennsylvania, the son of David and Esther Brodsky. His father worked as a Dock Street produce wholesaler; his mother was a homemaker. Raised in a Jewish Philadelphia household, he attended Overbrook High School, where a summer-league basketball memory later…
Julian A. Brodsky was born on 16 July 1933 in Philadelphia, Pennsylvania, the son of David and Esther Brodsky. His father worked as a Dock Street produce wholesaler; his mother was a homemaker. Raised in a Jewish Philadelphia household, he attended Overbrook High School, where a summer-league basketball memory later stuck with him: as a teenager he once blocked a shot by a young Wilt Chamberlain. He graduated from the Wharton School of the University of Pennsylvania in 1956, then served two years in the United States Army in Alabama before training as a certified public accountant.
As a young CPA at the Philadelphia firm Adler, Faunce & Leonard, Brodsky specialized in mergers and acquisitions and tax work. Among his clients was Ralph J. Roberts, a Navy veteran who owned Pioneer Belt and Suspender Company. Brodsky helped Roberts sell the belt business to Hickok Manufacturing as fashion shifted away from belts, and he stayed close as Roberts searched for a new entrepreneurial path. In 1963 Roberts, former Jerrold MSO executive Daniel Aaron, and Brodsky bought a roughly 1,200-subscriber community antenna television system in Tupelo, Mississippi, then known as American Cable Systems. Brodsky later recalled telling Roberts he had resigned that day: he was not letting them build a national cable company without him. He loved cable and he loved Ralph. The three partners incorporated as Comcast Corporation in 1969, a name Roberts coined from communications and broadcasting.
Working from a modest office near Philadelphia, with Brodsky at times using a card table as a desk, the partners built a distinctive leadership style that industry contemporaries likened to three people driving one car: Brodsky pressed the accelerator by raising capital, Aaron kept a foot on the brakes of operations, and Roberts steered as CEO. Banks were often skeptical of early cable, but Brodsky sold them on longer-term, lower-interest structures, insurance-company debt, limited partnerships, industrial revenue bonds, and Eurodollar issues. He played a central role in Comcast's 1972 initial public offering, when the company had about 40,000 subscribers. Through the 1980s he helped engineer transformative deals, including the Group W Cable consortium with Tele-Communications Inc. and Time Inc. that roughly doubled Comcast's size, and the later acquisition of Storer Communications properties with TCI. He was among the industry's earliest financial innovators in persuading Wall Street that cable was a credible long-term investment.
As Comcast's longtime chief financial officer, Brodsky also pushed early attention toward the internet. In 1999 he and Ralph Roberts formed Comcast Interactive Capital, the venture unit later known as Comcast Ventures, to invest in early-stage technology companies and keep a window on opportunities that could serve customers. In 2004 he became non-executive vice chairman. He retired from the company and its board in 2011, the last of the three founding partners still active after Aaron's death in 2003 and Ralph Roberts's death in 2015. Industry honors included induction into the Cable Television Hall of Fame in 2003 and the National Cable & Telecommunications Association's Distinguished Vanguard Award. At about 6-foot-4 and 250 pounds he was a commanding presence; cable pioneer John Malone later called him a very powerful figure, both physically and mentally.
Beyond business, Brodsky and his wife Lois were major Philadelphia philanthropists. He served nearly three decades as a trustee of the Philadelphia Museum of Art, including years as vice chair and as chair of the Audit Committee, becoming trustee emeritus in 2024. In October 2026 the couple pledged $20 million to create the Lois G. and Julian A. Brodsky Learning and Engagement Center, aimed in part at educating schoolchildren and expanding access for underserved communities. They had lived for 42 years in Cherry Hill, New Jersey, before moving to Philadelphia's Logan Square neighborhood for his final two years. Julian A. Brodsky died on 5 November 2026 while in hospice care in the Philadelphia area, aged 93, peacefully and surrounded by family. He was survived by Lois, his wife of 70 years; daughters Debra, Ellen, and Laura; four grandchildren; and his brother Marc.
Biography adapted from Comcast / BusinessWire statement via Morningstar (Nov 2026); Philadelphia Inquirer obituary by Andrew Seidman (Nov 6, 2026); Variety obituary by Todd Spangler (Nov 6, 2026); Wikipedia (Julian A. Brods. Wikipedia ↗
In their own words
“We were lucky, and we were good. We never saw a cable company we didn't like.”
Julian Brodsky to The Philadelphia Inquirer, 2011, reflecting on building Comcast with Ralph Roberts and Daniel Aaron.
“I said, no way you're doing this without me. I loved cable and I loved Ralph. What could be better?”
Brodsky recalling how he joined the 1963 Tupelo venture, in a 1996 interview cited by The Philadelphia Inquirer (2026).
“Julian was an extraordinary leader, a brilliant financial mind, and one of the architects of cable television.”
Brian L. Roberts, Comcast chairman and co-CEO, statement on Brodsky's death, November 2026.
“He established a culture of financial integrity, uncompromising standards, and respect for colleagues that remains at the heart of our company today.”
Brian L. Roberts, Comcast statement, November 2026.
“We were never short on money when we wanted to grow.”
Ralph J. Roberts in 2011, crediting Brodsky's financing skill (quoted in The Philadelphia Inquirer, 2026).
“A very powerful figure, both physically and mentally.”
John Malone, cable and media pioneer, statement on Brodsky's death, November 2026.
“Lois and I are incredibly happy to support the new Learning and Engagement Center. It comes at a wonderful moment, bringing together so many of the initiatives we are passionate about.”
Julian Brodsky, Philadelphia Museum of Art press announcement of the $20 million gift, 23 October 2026.

From social media
6Posts by Julian, and posts about them, kept here so they are not lost.