79. gone.
Their story
Mark Pucci was an American music publicist, record company executive and former music journalist who spent more than fifty years championing Southern rock, blues and roots music. Best known for two tenures at Capricorn Records and for the Atlanta publicity firms he ran for more than four decades, he was…
Mark Pucci was an American music publicist, record company executive and former music journalist who spent more than fifty years championing Southern rock, blues and roots music. Best known for two tenures at Capricorn Records and for the Atlanta publicity firms he ran for more than four decades, he was one of the behind-the-scenes figures who helped bring the Allman Brothers Band, the Marshall Tucker Band, Wet Willie, Widespread Panic and hundreds of blues and Americana artists to a wider audience. His death, at the age of 79 after a brief illness and complications from a stroke, was announced by his company, Mark Pucci Media, on October 15, 2026.
A native of New Jersey, Pucci grew up loving the records of the 1950s. "When I was growing up, I was a huge fan of '50s music," he told Creative Loafing in 2019. "Some of the first records I bought were blues, R&B, rockabilly, and rock 'n' roll. A lot of them came from Memphis." In 1967 he headed south to attend Memphis State University (now the University of Memphis), graduating in 1971.
He began his career in Memphis in 1972 as music editor of a monthly entertainment magazine, River City Review, writing features and album and live reviews and supervising a freelance staff of six writers from around the South. He interviewed David Bowie during his American Ziggy Stardust tour, as well as Lou Reed, ZZ Top, the Allman Brothers Band, the New York Dolls, Mott the Hoople, Ted Nugent, Robin Trower and Big Star. He freelanced for Rolling Stone, Phonograph Record Magazine and Zoo World, writing about Elvis Presley and the Memphis Blues Festival, promoted concerts and produced radio commercials for Mid-South Concerts.
In July 1974 Capricorn Records in Macon, Georgia, hired him as a tour publicist, and he soon became the label's national publicity director during its Southern rock heyday. He worked with the Allman Brothers Band, the Marshall Tucker Band, Gregg Allman, Dickey Betts, Sea Level, Wet Willie, Elvin Bishop, Bonnie Bramlett, Percy Sledge, Delbert McClinton, the Dixie Dregs and comedian Martin Mull. While at Capricorn he also handled publicity and promotion for the benefit concerts that helped raise early money and national attention for Jimmy Carter's 1976 presidential campaign.
When Capricorn ceased operations in late 1979, Pucci moved to Atlanta and opened his first independent firm, Mark Pucci Associates. Over twelve years its clients included Joe Ely, Jimmie Dale Gilmore, Dave Alvin, Joe Louis Walker, Earl King, Snooks Eaglin, Ronnie Earl, Hubert Sumlin, Tinsley Ellis, Charlie Musselwhite, Roy Buchanan, Michelle Shocked, Webb Wilder, Charlie Feathers, Steve Morse and the Atlanta Rhythm Section. The firm handled special projects including the Class of '55 album that reunited Jerry Lee Lewis, Johnny Cash, Roy Orbison and Carl Perkins, Willie Nelson's 1983 Atlanta Picnic, the 1991 South by Southwest Music Conference, actor and comedian Jim Varney, and the world premiere of Woody Allen's film The Purple Rose of Cairo.
From 1991 to late 1995 he returned to a revived Capricorn Records, then based in Nashville, as vice president of publicity and later vice president and general manager. He directed campaigns for 311, Cake, Hank Williams Jr., Widespread Panic, Lynyrd Skynyrd, Kenny Chesney, Billy Burnette and Ian Moore. He was instrumental in signing Widespread Panic, the first act of the label's second era, worked with Col. Bruce Hampton's Aquarium Rescue Unit, and coordinated box set reissues drawn from the vaults of Scepter, Fire/Fury, Jewel/Paula and Cobra Records, along with sets devoted to Elmore James and Hank Williams Jr.
At the start of 1996 he returned to Atlanta and founded Mark Pucci Media, the small firm he ran for the rest of his life under the tagline "full service publicity with old school charm." Its long client list included the Flatlanders, Billy Joe Shaver, Ramblin' Jack Elliott, Ray Price, Derek Trucks, Dave Bartholomew, Jerry Reed, John Mayall, Maria Muldaur, Tom Rush, Tom Paxton, Jesse Winchester, Al Kooper, Jeff Healey, Duke Robillard, Kim Wilson, Eric Johnson, William Bell, Sugar Pie DeSanto, the Nighthawks and producer Chips Moman, and his firm's tributes also name Taj Mahal, Gordon Lightfoot, the Fabulous Thunderbirds, Jimmie Vaughan and Savoy Brown. He accepted only roots music clients, explaining, "If I can't get excited about it personally, how am I going to get someone else excited about it?" In his later years he described his mission as becoming the independent publicity company for small record labels that had no one to do publicity.
In 2008 the Blues Foundation in Memphis gave him its Keeping the Blues Alive Award in the publicity category. He was also listed in Who's Who in America, Who's Who in the World and Who's Who in Entertainment. Still working at 72 when Creative Loafing profiled him in 2019, he said he did not see himself retiring, and his firm was still issuing releases for blues artists in the weeks before his death.
Pucci was married to Patricia Powers Pucci, whom his family called the love of his life; she died before him. He was a regular at the ATL Music Lunch Club, a monthly gathering of Atlanta music industry veterans, and he loved animals, including his cat, Elvis. Memorial services will be held on October 28, 2026, in Alpharetta, Georgia, and his family has asked that gifts in his memory go to the LifeLine Animal Project. Their farewell closed with a line that fit him: "Rock on, Mark. Your music will never fade."
Biography adapted from Mark Pucci Media obituary release (Oct 15, 2026) and company biography; The Hollywood Reporter (Oct 16, 2026); Country Insider; That Eric Alper; Rock and Blues Muse; Creative Loafing (Hal Horowitz, Ju.
In their own words
“I'm an old school guy. We're a small company that concentrates on a limited number of artists, and we try to go over and above what we're contracted to do.”
On his approach to publicity, Creative Loafing, July 2019
“If I can't get excited about it personally, how am I going to get someone else excited about it?”
Explaining why he only took roots music clients, Creative Loafing, 2019
“When I was growing up, I was a huge fan of '50s music. Some of the first records I bought were blues, R&B, rockabilly, and rock 'n' roll. A lot of them came from Memphis.”
On his musical roots, Creative Loafing, 2019
“Major labels are forgetting about this kind of music, which means it's left to indie labels or artists to do.”
On the changing music business, Creative Loafing, 2019
“The promo guys are the ones that have all the good stories, because they had the big budgets.”
On the ATL Music Lunch Club, quoted by Bill King, 2021
“Rock on, Mark. Your music will never fade.”
Closing words of the announcement of his death by his family and Mark Pucci Media, October 2026

From social media
7Posts by Mark, and posts about them, kept here so they are not lost.