my mom called me as soon as she saw this, she's from Quezon City and said he was the one who signed CARP back in '87. never heard of him before today honestly, but the way she went quiet on the phone told me enough.
Their story
Philip "Popoy" Ella Juico was a Filipino government official, business educator and sports administrator whose public life spanned the land reform battles of the Corazon Aquino years and three decades of leadership in Philippine sport. He served as Secretary of Agrarian Reform from 1987 to 1989, as the fourth chairman…
Philip "Popoy" Ella Juico was a Filipino government official, business educator and sports administrator whose public life spanned the land reform battles of the Corazon Aquino years and three decades of leadership in Philippine sport. He served as Secretary of Agrarian Reform from 1987 to 1989, as the fourth chairman of the Philippine Sports Commission from 1996 to 1998, and as president of the Philippine Athletics Track and Field Association (PATAFA) from 2015 to 2022. He died on 31 October 2026, aged 78.
Born on 14 December 1947, he was educated at De La Salle from elementary school through university, earning his AB-BSC degree in 1970. As a student he wrote sport for The LaSallite and later edited the sports section of The LaSallian. After working as a consultant in agribusiness, he joined the post-1986 government as a deputy minister for environment and natural resources and an assistant secretary of agriculture.
In 1987 President Aquino put him in charge of the Department of Agrarian Reform as the Comprehensive Agrarian Reform Program was launched. He resigned in 1989 amid the Garchitorena land scandal over an overpriced purchase of land in Camarines Sur. In July 1992 the Sandiganbayan anti-graft court cleared him, finding no proof that he had taken part in any attempt to defraud the government. He ran for the House of Representatives in 1992 with Aquino's endorsement but lost. He later served as dean of the Graduate School of Business of De La Salle Professional Schools from 2002 to 2008.
Sport was the lasting thread of his career. After chairing the Philippine Sports Commission, he helped found the Philippine Super Liga women's volleyball league in 2013 and the Shakey's Super League in 2022. He was elected PATAFA president in 2015 and re-elected in 2021, and was also a vice president of the Asian Athletics Association. His final years in athletics were marked by a bitter 2021 dispute with pole vaulter EJ Obiena, after which the Philippine Olympic Committee declared him persona non grata, a ruling he rejected. He resigned from PATAFA in June 2022.
Juico had lived with cancer since 2022. He died at 8:18 pm on 31 October 2026 at the Makati Medical Center, his family said, passing away peacefully in his sleep. He was survived by his wife, Margarita Penson Juico, and their four children.
Biography adapted from Wikipedia (CC BY-SA 4.0) and news reports (The Manila Times, Daily Tribune, Tiebreaker Times). Wikipedia ↗
In their own words
“After courageously battling cancer since 2022, my Papa passed away peacefully in his sleep.”
His son Joseph Juico announcing his death on Facebook, 1 November 2026

That land reform program is still argued about back home, big deal he was part of it.