Brooke Eby

Brooke Eby was born on December 22, 1988, in Potomac, Maryland, and grew up in a suburban home with her parents, Cliff and Ginny Eby, and her siblings. In early adolescence she appeared in television commercials and as a minor character in the 2003 film Holes. Those early brushes with cameras foreshadowed a later life spent explaining hard truths on camera with unusual ease.

Eby graduated from Lehigh University in 2010 with a degree in business systems information. Lehigh was a family tradition: her father Clifford Eby graduated in 1973 and her brother Christopher in 2005. On campus she formed lasting friendships, including with Jessica Lubitz, whose wedding years later became a turning point in how Eby chose to talk about ALS in public.

After college Eby worked in business roles in New York and San Francisco. She joined Salesforce in 2016 and rose to ISV principal business development manager. Even after her 2022 ALS diagnosis she kept working, adapting her setup as mobility declined. Colleagues later helped form ALSforce, an internal Slack community of more than 700 members devoted to ALS awareness and fundraising. She credited Salesforce benefits with speeding access to braces and medications that insurers often delayed for other patients.

Under the handle limpbroozkit, Eby documented life with ALS on TikTok, Instagram, YouTube, and X. She used humor to answer questions about progression, adaptive gear, and daily frustrations, aiming to reduce the fear that keeps people silent about the disease. She founded ALStogether so newly diagnosed patients and caregivers could find peers in real time rather than sorting alone through paper resource folders. She collaborated with Silverts on adaptive clothing, spoke at corporate and nonprofit events, and appeared on NBC's Today show and in major magazines. Lifetime risk of ALS is often cited around 1 in 300; she argued that louder public conversation could push resources toward a cure.

Symptoms began in 2018 with calf tightness and foot drop. After four years of testing she received an ALS diagnosis in March 2022. She moved from cane to walker to wheelchair within about nine months to a year and later lived with her parents in Potomac for care support. She spoke warmly about texts from her young nieces and about dancing with a walker at a friend's wedding. She described work as protective: without it, she said, she would have more time to dwell on the disease.

Eby believed awareness drives pressure and resources. She wanted people to associate ALS with living patients, not only historical names. She preferred laughter to pity when disclosing her diagnosis, arguing that people are more comfortable if you make them laugh. She advised newly diagnosed people to seek age-matched peer support, accept mobility aids sooner rather than later, and avoid doom-scrolling medical searches. She also stressed that ALS looks different for everyone under one umbrella label.

Through social media, ALStogether, ALSforce fundraising, and public speaking, Eby helped translate a fast, frightening disease into language ordinary viewers could face. The ALS Network credited her with changing how people living with ALS find one another. After her death the network pledged to steward ALStogether while protecting what made the community special. Millions who never met her still learned what foot drop, voice banking, and adaptive dressing feel like because she showed them.

In 2026 the ALS Network awarded Eby the Dean and Kathleen Rasmussen Advocate of the Year Award (also reported as Advocate of the Year). Accepting the recognition, she said she had not chosen ALS but had chosen to get loud and be irreverent about it, and that the award told her she was helping in her own weird way. Salesforce colleagues and executives repeatedly celebrated her as a trailblazer inside the company.

Eby was profiled by The New York Times, featured by People and Inside Edition, and covered by Lehigh University and Salesforce media. She appeared on the Today show with Savannah Guthrie and on podcasts including Brain and Life and MDA Quest. Video diaries on her own YouTube channel (@limpbroozkit) showed progression updates, ALS Awareness Month Q and As, and collaborations such as Brooke Eby x Silverts. As a child she had a minor part in the film Holes.

Brooke Eby died on October 1, 2026, at age 37, after living with ALS following her 2022 diagnosis. The ALS Network published a memorial the same day, praising her honesty, humor, and community building. Salesforce CEO Marc Benioff confirmed her death and called her an amazing warrior whose positive attitude could melt a glacier. She is remembered by her family, friends, Salesforce colleagues, and the ALStogether community.