76. opened a McDonald's protest with bowls of pasta and ended up changing how the world eats.
Their story
Carlo Petrini, known to friends and to much of Italy as "Carlin", was the journalist and activist who founded Slow Food, the international movement that grew out of a protest against fast food and became one of the most influential voices in the world for good, clean and fair food.…
Carlo Petrini, known to friends and to much of Italy as "Carlin", was the journalist and activist who founded Slow Food, the international movement that grew out of a protest against fast food and became one of the most influential voices in the world for good, clean and fair food. Over four decades he built a network active in more than 160 countries, created the Terra Madre gathering of food communities, and founded the University of Gastronomic Sciences in Pollenzo. He died at home in his native Bra, in Piedmont, in May 2026, aged 76, after living with prostate cancer.
Petrini was born in Bra, in the province of Cuneo, on 22 June 1949. His father, Giuseppe, came from a family of railway workers, worked as an auto electrician and was a communist; according to The Guardian he spent years in a Russian camp after the Second World War. His mother, Maria (nee Garombo), came from a farming background. He trained at a technical institute and went on to study sociology at the University of Trento, but never completed his degree. In the radical climate of the 1970s he opened a grocery shop in Bra, helped run the free radio station Radio Bra Onde Rosse and was elected to the Bra town council for the left-wing PdUP.
From 1977 he wrote about food and wine for l'Unità and il manifesto, and he became part of the circle that produced the Gambero Rosso food supplement with Stefano Bonilli. In Bra he and friends including Silvio Barbero founded a convivial wine society, the Libera e Benemerita Associazione degli Amici del Barolo, which in 1986 became Arcigola, a food and wine association linked to the left-leaning ARCI cultural network.
The moment that made him famous came in 1986, when McDonald's opened its first restaurant in Rome near the Spanish Steps. On 20 April 1986 Petrini and his fellow activists staged a protest in Piazza di Spagna, handing out bowls of pasta to passers-by and chanting that they did not want fast food but slow food. The restaurant opened anyway, but the name stuck. A Slow Food manifesto, written by the poet Folco Portinari, was published in November 1987, and on 9 December 1989 the international Slow Food movement was founded in Paris, with Petrini elected as its president.
Under his leadership Slow Food grew from a gastronomic society into a global campaign on biodiversity, small-scale farming and the social value of food. Its publishing house launched the Osterie d'Italia guide in 1990. In 1996 Turin hosted the first Salone del Gusto, where the movement launched the Ark of Taste, a catalogue of foods at risk of disappearing. The Cheese festival followed in Bra in 1997, and in 1999 the Presidia programme began supporting producers of endangered traditional foods. In 2004 he brought farmers, fishers, cooks and food artisans from around the world to Turin for the first Terra Madre, and in the same year opened the University of Gastronomic Sciences at Pollenzo, near Bra. Slow Food later launched a project to create gardens in schools and communities across Africa.
Petrini summed up his philosophy in the slogan "good, clean and fair", the subject of his 2005 book Buono, pulito e giusto, published in English as Slow Food Nation. He was a prolific writer and columnist, contributing to La Stampa and, from 2007, la Repubblica. In 2007 he joined the national promoting committee of the new Partito Democratico. He opposed genetically modified crops and industrial agriculture, positions that drew criticism from some scientists and agricultural commentators.
His standing grew far beyond Italy. Time magazine named him a European hero in 2004, The Guardian included him in 2008 as the only Italian on its list of 50 people who could save the planet, and in 2013 the United Nations Environment Programme gave him its Champions of the Earth award. In 2016 he became the FAO's Special Ambassador for Zero Hunger in Europe. He developed a close friendship with Pope Francis, who telephoned him in 2013, and together they produced the book Terrafutura in 2020. With Bishop Domenico Pompili he founded the Laudato Si' Communities in 2017, a network inspired by the pope's environmental encyclical. He was also a friend of King Charles, a longtime champion of organic farming.
Petrini stepped down as president of Slow Food in 2022, handing over to the Ugandan agronomist Edward Mukiibi, and remained active as a writer and speaker. He lived in Bra with his younger sister, Chiara.
He died at his home in Bra on the evening of 21 May 2026, according to The Guardian, the BBC and Italian press; Slow Food and some agencies dated the announcement to 22 May. President Sergio Mattarella said his death left a great void not only in the world of food and wine science but in society as a whole. His body lay in state at the Agenzia di Pollenzo, and a secular farewell was held in its courtyard on 24 May 2026, with speakers including the university's rector Nicola Perullo and the actor Moni Ovadia. His ashes were later scattered by his sister in the garden of the University of Gastronomic Sciences in Pollenzo. A phrase he loved to repeat became his epitaph for many: "Those who sow utopia reap reality."
Biography adapted from The Guardian, BBC News, Associated Press, Slow Food, Corriere della Sera, Gazzetta d'Alba, Wikipedia. Wikipedia ↗
In their own words
“Those who sow utopia reap reality.”
A phrase he loved to repeat, quoted by Slow Food on his death
“An environmentalist who isn't a gastronome is sad; a gastronome who isn't an environmentalist is foolish.”
One of his signature sayings, as quoted in English
“A world in which one can fraternally embrace a Pope is truly a beautiful world.”
To La Repubblica after Pope Francis telephoned him in 2013
“The death of Carlo Petrini leaves a great void, not only in the world of food and wine science, but also in society as a whole, not just in Italy.”
Tribute from Italian President Sergio Mattarella, 22 May 2026

that 1986 Piazza di Spagna thing was the start of it all