okay so I keep starting this comment and deleting it. I think I first heard about this guy on some late night internet rabbit hole, had to be 2015 or so, a town in Quebec actually held a referendum to make an artist their king, 70 percent yes, and I remember telling my husband come look at this and he just said what and went back to whatever he was watching. anyway I never forgot it. a whole village voting a performance piece into being real. that's the kind of thing that sticks with you for no reason you can explain, it just does. 75. cancer apparently, for years. sorry, I didn't know him, I just think about that referendum more than I probably should. edit: his name was Denys, in case anyone else goes looking for this later like I did.
Their story
Denys Tremblay was a Quebec artist, thinker and university professor who turned the line between art and real life into his life's work. To most of Quebec he was Denys Ier de L'Anse, the artist-king who in 1997 was crowned monarch of the village of L'Anse-Saint-Jean after a genuine municipal…
Denys Tremblay was a Quebec artist, thinker and university professor who turned the line between art and real life into his life's work. To most of Quebec he was Denys Ier de L'Anse, the artist-king who in 1997 was crowned monarch of the village of L'Anse-Saint-Jean after a genuine municipal referendum, creating the first municipal monarchy in Quebec's history. Behind the crown was a serious and inventive artistic idea he called the "really-made": a work of art that also has real legal, economic or political standing in the world. He died on October 2, 2026, in Saguenay at the age of 75, after living with cancer for several years.
Denys Tremblay was born on February 5, 1951, in Chicoutimi, Quebec, the eighth and youngest child of Charles-Ernest Tremblay and Rose-Hélène Simard. His father was a cabinetmaker and industrialist who served as mayor of the small town of Rivière-du-Moulin. Tremblay showed his work early: he held his first solo exhibition at 18, signing his nearly monochrome paintings with the ironic name "Tartuf". He studied art at Université Laval in Quebec City and then, on an excellence scholarship from the Quebec government, at Goldsmiths College of the University of London. Back in Canada, he became a professor at the Université du Québec à Chicoutimi (UQAC) at just 26. In 1987 he earned a doctorate in visual arts at the University of Paris VIII under the art theorist Frank Popper.
In the 1970s Tremblay built immersive "environments" that reflected the restless, questioning mood of Quebec after the October Crisis. Works such as Le Saloon funéraire and Obsession Beach stirred considerable media debate, and pieces from them later entered collections including the Musée national des beaux-arts du Québec, the Canada Council Art Bank, the Centre Pompidou and La Pulperie de Chicoutimi. In 1980 he founded and directed the International Symposium of Environmental Sculpture of Chicoutimi, a gathering that the sociologist Andrée Fortin later described as the founding event of contemporary art in Quebec's regions. It shaped his lifelong belief in "peripherism", the idea that art and ideas made far from the big metropolitan centres deserve their own standing.
From 1983 to 1997 Tremblay performed through an alter ego called L'Illustre Inconnu (The Illustrious Unknown), a diplomatic character who turned official protocol upside down. In April 1983, at the Centre Pompidou in Paris, L'Illustre Inconnu staged a mock state funeral for "Her Majesty Metropolitan Art History", with the critic Pierre Restany and the artist Hervé Fischer as witnesses. In 1985, during an official visit to Chicoutimi, the character honoured the painter Arthur Villeneuve, and Tremblay went on to lead the rescue of Villeneuve's famous painted house, which was eventually installed inside La Pulperie museum. Even his doctoral thesis, defended in Paris in 1987, was presented as both a written study and a sculpture measured in "the height of aspirations, the width of points of view and the depth of ideas".
His most famous really-made began in 1992, when L'Anse-Saint-Jean asked him to design a signature attraction for Mont Édouard. His winning idea was a vast plant fresco, cut and planted into the mountainside, showing the face and outstretched hand of Saint John the Baptist. When funding stalled and the 1996 Saguenay flood devastated the village, Tremblay proposed a monarchy to draw attention and investment. On January 21, 1997, more than 70 percent of voters agreed that L'Illustre Inconnu should become municipal king. On June 24, 1997, Saint-Jean-Baptiste Day, about 1,500 people and media from around the world watched him crowned Denys Ier in the village church. Unusually, the king swore allegiance to the people. The kingdom had a flag, an anthem, a royal museum, a local currency, official place names and seven crown jewels funded by the Canada Council for the Arts. The fresco was never made, criticism mounted, and Denys Ier abdicated on January 14, 2000.
Tremblay remained a professor emeritus of UQAC and helped develop its NAD school of digital arts, animation and design in Montreal. His story was told in Hervé Fischer's 2009 book Un Roi américain, and his work kept returning to museums, from the Pulperie retrospective in 2010 to the Centre Pompidou in 2017, the Centre Bang in Saguenay in 2019 and the BPS22 museum in Charleroi, Belgium, in 2021. In 2023 he was named a member of the Ordre du Bleuet, and the same year the artist Catherine Gagnon carried his character forward as L'Illustre Inconnue.
He is survived by his partner, Marie-Andrée Ouellet, whom he called his princess, and by his sons Nicolas and Gabriel. True to his wishes, there was no visitation, meal or funeral mass. His final message asked people to keep their donations, pay their bills, offer flowers to the ones they love, and smile at the thought that this illustrious unknown was the only Quebecer to win full citizen sovereignty by referendum.
Biography adapted from Sources: Le Lac-St-Jean, 'Le Roi Denys Ier de L'Anse est décédé' (Charles-Antoine Desmeules, 2 October 2026), quoting the Centre Bang de Saguenay announcement; Le Quotidien, 'Le roi de L'Anse-Saint-Je. Wikipedia ↗
In their own words
“Keep your donations, pay your bills, offer flowers to those you love, and smile in realising that this illustrious unknown was the only Quebecer to have achieved democratic accession to full citizen sovereignty by referendum.”
His final message, shared in the family notice by the Centre Bang, October 2, 2026 (translated from French)
“Do you want L'Illustre Inconnu to be proclaimed municipal king of L'Anse-Saint-Jean with the mandate to promote the Saint-Jean-du-Millénaire project?”
The question put to voters in the municipal referendum of January 21, 1997 (translated from French)
“The height of aspirations, the width of points of view and the depth of ideas.”
The three units of measure of his 1987 doctoral thesis-work, measured in spiritual centimetres (translated from French)
“Our dear Denys thus continues his trajectory through the peripheral stardust to rejoin the height of aspirations, the depth of ideas and the breadth of points of view.”
Tribute from the Centre Bang de Saguenay announcing his death, October 2, 2026 (translated from French)

I remember that story too, it was on CBC. he called it a "really-made," art that's also literally real