A man of integrity. That's what West Coast needed and what Serge gave them for two decades.
Their story
Ian Robert Miller, universally known as Serge, was one of Western Australia's most complete football people: a Sandover Medallist, dual premiership player, state representative, coach and, for a generation of West Coast Eagles players, a second father. Born on 16 December 1949, he followed his father Bob Miller, a 172-game…
Ian Robert Miller, universally known as Serge, was one of Western Australia's most complete football people: a Sandover Medallist, dual premiership player, state representative, coach and, for a generation of West Coast Eagles players, a second father. Born on 16 December 1949, he followed his father Bob Miller, a 172-game Perth player, into the Demons' colours and built a career that stretched from the late 1960s WANFL into the formative decades of the West Coast club.
At Perth he played 132 games between 1967 and 1973, won a premiership in 1968, and in 1972 shifted more regularly to centre half-forward and claimed the Sandover Medal, becoming the first player to win the award from that key position. The same year he represented Western Australia at the Perth Carnival and earned All-Australian selection. After a clearance wrangle he joined Fitzroy in the VFL, debuting in Round 1, 1974 against St Kilda at Moorabbin. Across four seasons he played 80 games and kicked 33 goals, averaging 23 disposals in his first year and finishing runner-up in the Lions' fairest and best in 1976 while converting into a ruck-rover role.
Returning west in 1978, Miller joined East Perth under former teammate Barry Cable and starred in a two-point grand final win over his old club Perth, taking the Simpson Medal as best afield. He finished with 64 games for the Royals. He later coached Perth from 1982 to 1984, served on the West Coast Eagles match committee through the club's most successful 1990s era (chairman 1993-1998), and from 2002 until retirement was Player Services Coordinator, shaping careers and supporting families far from home. Life memberships followed at West Coast (2012), the AFL (2020) and WA Football, along with WA Football Hall of Fame induction in 2008, a place on Perth's Team of the Century, and the Neale Daniher Lifetime Achievement Award in 2021.
Miller died in Perth on the evening of 14 September 2026, aged 76. West Coast CEO Don Pyke, WA Football CEO Brad Wira, the Brisbane Lions (as Fitzroy's successor) and former players including Will Schofield paid tribute to a man of integrity, humour and care. Schofield called him a father figure whose greatest achievement was not the medals but the people he steadied. Clubs and colleagues sent condolences to his wife Robin and family. Cause of death was not stated in early club and news tributes.
His legacy sits in the 276 senior games, the Sandover and Simpson medals, and in the quieter work of player welfare that made West Coast feel like home for interstate draftees. They do not make them like Serge any more, Schofield said, and WA football agreed.
Biography adapted from Wikipedia (CC BY-SA 4.0); West Coast Eagles; Brisbane Lions; WA Football; 7NEWS; WA Football Hall of Fame; WAFL.com.au; AFL Tables.
In their own words
“If you could describe a great human being, Serge would be right at the top of the list.”
Former West Coast premiership defender Will Schofield, quoted by 7NEWS, September 2026
“His greatest achievement in my eyes was as player services co-ordinator and father figure to new draftees to the football club between 2002 and 2019.”
Will Schofield tribute, quoted by 7NEWS
“They don't make them like him any more.”
Will Schofield on Miller's character, quoted by 7NEWS
“Serge was a man of the highest integrity with deep care and compassion for others, and his legacy lives on through the people he has helped shape and develop in his welfare role.”
West Coast Eagles CEO Don Pyke, club vale statement, September 2026
“Ian made such a significant contribution to football in our State as a player, coach and administrator over more than half a century.”
WA Football CEO Brad Wira, September 2026
“We are so lucky to have known him. A king among men.”
Anna Walsh, quoted by 7NEWS

Absolutely. The best part of someone's life is never what they won.