House of Mitford still sits on my shelf. 96 is a long run.
Their story
Jonathan Bryan Guinness, 3rd Baron Moyne, was a British peer, merchant banker and writer, and a member of the Guinness brewing family. He was the elder son of Bryan Guinness, 2nd Baron Moyne, and his first wife Diana Mitford, later Lady Mosley. For almost three decades he sat on the…
Jonathan Bryan Guinness, 3rd Baron Moyne, was a British peer, merchant banker and writer, and a member of the Guinness brewing family. He was the elder son of Bryan Guinness, 2nd Baron Moyne, and his first wife Diana Mitford, later Lady Mosley. For almost three decades he sat on the board of Guinness, and he wrote books on his mother's family, the Mitfords, and on the collapse of his own family's control of the business. His death at the age of 96 was reported in an obituary in The Times.
He was born in London on 16 March 1930 and educated at Eton College and the University of Oxford. He worked first as a journalist and then as a merchant banker, eventually with Leopold Joseph, and from 1960 to 1988 he was a non-executive director of the company his family had founded. His book Requiem for a Family Business, published in 1997, gave an insider's account of the corporate events that led to the Guinness share-trading fraud.
In politics he was firmly on the right of the Conservative Party. He served on Leicestershire County Council from 1970 to 1974 and stood unsuccessfully for Parliament at the Lincoln by-election of 1973 and the Coventry North West by-election of 1976. He was a long-standing member of the Conservative Monday Club and its national chairman from 1972, and he later chaired its immigration committee, positions that made him a controversial figure. He succeeded his father as Lord Moyne in 1992 and sat in the House of Lords until most hereditary peers left it in 1999. In the Lords he spoke in support of the Falun Gong movement after it was banned in China.
In 1997 he became the figurehead buyer of a controlling stake in the Swedish investment company Trustor, from which large sums were then removed in one of Sweden's biggest financial scandals. He insisted he had been used by others, and a Swedish court found him not guilty. With his daughter Catherine he wrote The House of Mitford (1984), and in 1989 he published Shoe: The Odyssey of a Sixties Survivor, about the mother of three of his children.
He married twice and had eight children, among them Catherine Guinness and the fashion figure Daphne Guinness. He died on 30 October 2026, and is succeeded in the barony by his son Valentine Guinness.
Biography adapted from Wikipedia (CC BY-SA 4.0) and news reports (The Times, The Independent). Wikipedia ↗
