My mom called me about this, said he's the reason her dad's lawsuit settlement ever came through. 72. Didn't know the name till today.
Their story
Joseph Fred "Joe" Rice (March 25, 1954 to September 3, 2026) was an American plaintiffs' lawyer and negotiator who helped reshape how corporate America is held to account in court. A co-founder of the Mount Pleasant, South Carolina, law firm Motley Rice, he was one of the lead negotiators opposite…
Joseph Fred "Joe" Rice (March 25, 1954 to September 3, 2026) was an American plaintiffs' lawyer and negotiator who helped reshape how corporate America is held to account in court. A co-founder of the Mount Pleasant, South Carolina, law firm Motley Rice, he was one of the lead negotiators opposite the cigarette makers in the late-1990s state tobacco litigation that produced the landmark Master Settlement Agreement, and he later chaired the plaintiffs' negotiating committee in the national opioid litigation, which reached more than $51 billion in settlements for communities across the United States.
Rice was born in Winnsboro, South Carolina, to Donnie "Don" Dewey Rice Jr., a textile worker, and Betty Mae Dunlap Rice. His grandfather was a mill paymaster. He attended high school in Gastonia, North Carolina, where he worked in textile mills, drove a forklift and bagged groceries at a local supermarket. He went on to the University of South Carolina, earning his bachelor's degree in 1976. He met his future wife, Lisa Summer, at a fraternity party there; he was an Alpha Tau Omega and she was an Alpha Delta Pi. He did not get into law school through the normal admissions window and instead came in through a summer school "back door," an experience he later said shaped his philanthropy. In the summers he tended bar at the Spanish Galleon in Myrtle Beach. He graduated from the University of South Carolina School of Law in 1979 and married Lisa the same year.
After law school Rice moved to Barnwell, South Carolina, and joined the firm of Blatt and Fales, where he teamed up for the first time with Ron Motley, a brilliant courtroom strategist. The firm later became Ness Motley. The two men divided the work in a way that became legendary: Motley tried the cases, and Rice negotiated the settlements. "He never participated in settlement discussions, and I never participated in what was going on in the courtroom," Rice once said. A 2008 Post and Courier profile described Rice as "bard of the boardroom, the wizard behind the curtain."
In the 1990s Rice served as lead private counsel for 26 jurisdictions, including numerous state attorneys general, in the litigation against the tobacco industry. He helped negotiate a proposed $368 billion national settlement that collapsed in Congress, and then helped craft the 1998 Master Settlement Agreement, in which tobacco companies agreed to reimburse states for smoking-related health costs. Press accounts value the tobacco settlements of that era at about $248 billion in total. The National Association of Attorneys General gave him its President's Award in 1998.
In the early 2000s Rice and Motley left their former partners and founded Motley Rice in Mount Pleasant. Over the following two decades Rice was a lead or co-lead negotiator in many of the largest civil resolutions in American history. They included asbestos bankruptcy trusts involving companies such as Johns Manville, W.R. Grace, Owens Corning and Federal Mogul; the BP Deepwater Horizon oil spill settlements and a $1.028 billion settlement with Halliburton; the roughly $15 billion Volkswagen diesel emissions settlement; litigation on behalf of families of September 11 victims who opted out of the federal compensation fund; transvaginal mesh claims; and the Takata airbag bankruptcy. In January 2018 a federal judge named him one of three co-lead counsel in the National Prescription Opiate MDL, and in 2023 he became a co-lead counsel in the litigation over toxic firefighting foams (AFFF). He also served on a court-appointed resolution committee for Camp Lejeune water contamination claims. Defense lawyers called him "the smartest dealmaker they ever sat across the table from," and NYU law professor Samuel Issacharoff called him "the best strategic thinker on the end stages of litigation that I've ever seen."
Rice taught negotiation at Duke University School of Law, where he was a senior lecturing fellow in 1999 and 2000, and at the University of South Carolina and Charleston School of Law. He was an inaugural inductee of the South Carolina Lawyers Weekly Hall of Fame in 2018, and he received the National Trial Lawyers' Elite Trial Lawyers Lifetime Achievement Award in 2020.
He gave generously to his alma mater. The Rice Athletic Center opened at the University of South Carolina in 2012, and he was a fixture at Gamecock football games, tailgating under the oaks across from Williams-Brice Stadium. In November 2023, after he and his family made a $30 million gift, the university renamed its law school the Joseph F. Rice School of Law. "My hope is that you will look at the logo on this building and you won't see my name," he said, "but you will hear me and my family saying 'We believe in you. Go forward. Do something good. Do it well. And better all lives.'" In May 2026 the university awarded him an honorary Doctor of Laws degree.
Away from the law, Rice called himself "a frustrated cowboy." A horse was among the first things he bought after law school, and he was a part owner of Confidence Game, which ran in the 2023 Kentucky Derby. He was a passionate golfer who started Bulls Bay Golf Club in Awendaw, and in 2009 he and Dustin Johnson won the AT&T Pebble Beach Pro-Am. He supported the Dee Norton Lowcountry Children's Center, First Tee of Greater Charleston and the American Heart Association.
Rice died suddenly on September 3, 2026, at the age of 72, after a cardiac event at his desk in his Mount Pleasant law office, according to his firm. He worked until his last moments. He was survived by Lisa, his wife of 47 years; his daughter and law partner, Ann E. Rice Ervin; his son-in-law, R. Tucker Ervin; and his grandson, Beckett. A funeral was held on September 14, 2026, at the Charleston Gaillard Center. "We lost the Lion King," former U.S. attorney Pete Strom said.
Biography adapted from The New York Times (Sept 9, 2026); The Post and Courier (Sept 3, 2026); The State (Sept 3, 2026); FITSNews (Sept 3, 2026); Motley Rice attorney profile; J. Henry Stuhr obituary via Legacy.com; Wikiped. Wikipedia ↗
In their own words
“My hope is that you will look at the logo on this building and you won't see my name but you will hear me and my family saying 'We believe in you. Go forward. Do something good. Do it well. And better all lives.'”
At the renaming of the University of South Carolina law school, November 10, 2023
“My alma mater is a huge part of my family's history and success. It gives me great pride to directly impact the lives of its students.”
On the $30 million gift to the USC law school, November 2023
“It gave me a chance, and that's what I want to do for kids, give them a chance.”
On entering law school through a summer program, 2023
“He never participated in settlement discussions, and I never participated in what was going on in the courtroom. I just made the assumption in the courtroom we were going to win, and he made the assumption in the courtroom that he was going to try the case.”
On his partnership with Ron Motley, to The Post and Courier
“I don't live a complicated life. Professionally I do, but not personally.”
To The State newspaper, 2025
“I want to also challenge my legal colleagues across the country, from any law school, to repay their good fortune with dollars, time, talent or creativity to bring about more positive change.”
On philanthropy, November 2023

the tobacco settlement changed a lot of households like that