My cousin went to UAlbany in the 80s and used to bring home the Shabbos House matchbooks with candle lighting times printed on them, said the guy who ran it had thought of everything. 78 years old. Never met him, just heard the stories secondhand for forty years.
Their story
Rabbi Israel Rubin, known in the Chabad world as Rabbi Yisroel Eliezer HaLevi Rubin, was the Lubavitcher Rebbe's emissary to Albany, New York, for 52 years. Arriving with his wife on Sukkos 1974, he founded Chabad in the state capital, built a regional network of Chabad centres across the Capital…
Rabbi Israel Rubin, known in the Chabad world as Rabbi Yisroel Eliezer HaLevi Rubin, was the Lubavitcher Rebbe's emissary to Albany, New York, for 52 years. Arriving with his wife on Sukkos 1974, he founded Chabad in the state capital, built a regional network of Chabad centres across the Capital Region and northeast New York, and was a founder and longtime dean of the Maimonides Hebrew Day School.
He was born in Brooklyn on 9 May 1948 to Rabbi Moshe and Yocheved Miriam Rubin and grew up in Montreal, where his father was a ritual slaughterer and inspector. He studied at the Tomchei Temimim yeshiva in Montreal and then at the central yeshiva at 770 Eastern Parkway, receiving rabbinic ordination in 1971. As a young counsellor at Camp Gan Israel Montreal in 1970 he co-created a daily sheet that told the day's Torah portion as newspaper headlines. The Rebbe suggested a clearer name, approved "Torah Times" and helped fund its printing.
In 1971 he married Rochel Piekarski, daughter of Rabbi Yechiel Michel Piekarski, and in 1974 the couple moved to Albany. Their early projects included a kosher food cart, a kosher pizza shop, public holiday events and Shabbos House, opened in 1976 for students at the University at Albany. He became known for unconventional outreach, starting with a Shabbos candle lighting matchbook and going on to stickers, bookmarks and holiday guides later copied by emissaries elsewhere. In 1980 he helped found the Maimonides School, which he led as dean while his wife taught there and later served as principal. He was also rabbi of Congregation Shomray Torah, and centres grew under his leadership in Troy, Delmar, Saratoga Springs, Clifton Park, Schenectady, Colonie and other towns. For decades he delivered invocations at the State Assembly and organised Jewish events at the Legislature.
He was a prolific writer. His Marbeh L'Saper, known as the Albany Haggadah, studies the five sages of the Bnei Brak Seder through their lives and teachings. He also wrote on Pirkei Avos, produced the Hirhurei Torah booklets and more than fifty editions of a syndicated Holiday Guide, and served on the editorial team for curricula of the Rohr Jewish Learning Institute.
Rabbi Rubin died at home on 3 October 2026, the night of Shemini Atzeres, shortly after taking part in the hakafos dancing at Shomray Torah. He was 78 and had been ill in recent years, but no cause of death was made public. He was buried at Beth Abraham-Jacob cemetery in Albany on 5 October, after his coffin passed his synagogue and the Maimonides School. He was survived by his wife, ten children and many grandchildren and great-grandchildren, and was predeceased by his daughter Esty Cohen.
Biography adapted from Levine Memorial Chapel obituary (Tribute Archive), Anash.org, COLlive, CrownHeights.info and Kore (October 2026).

Those matchbooks got copied by Chabad houses all over the country, I didn't know that started in Albany.