Chai Ze Jun

Chai Ze Jun, known online as Zejun, was <cite index="1-1">a social media influencer and 1% Traders Club founder</cite> who built a following promoting foreign exchange trading, investment courses and a lifestyle built around fast cars. <cite index="2-7,2-8">Zejun described himself as a full-time trader and founded the 1% Traders Club, where he shared content about forex trading, investment courses and financial products.</cite>

He became widely known after <cite index="2-2">previously claiming he bought a Lamborghini worth RM1 million (HK$1.93 million) at the age of 23</cite>, a claim that made him a minor internet sensation. In the months before his death, some online commentators questioned the authenticity of his luxury car displays; according to one Chinese language report, netizens and bloggers publicly doubted whether the Lamborghinis and Porsches he showed off were his own property rather than rented props, a controversy that was never fully resolved.

On 29 October 2026, <cite index="2-5,2-6">Zejun was driving along the Iskandar Coastal Highway in Johor on October 29 when the sports car reportedly skidded and crashed. The accident happened at around 2pm on the highway heading from Legoland Malaysia towards Johor Bahru city.</cite> <cite index="2-9">Iskandar Puteri police chief said traffic police received a report of the fatal crash at around 2.45pm.</cite> <cite index="2-10">Police are investigating the case on suspicion of dangerous or reckless driving causing death, while the exact cause of the accident remains under investigation.</cite> He was 24 years old.

<cite index="2-12">Images of the rescue operation and the badly damaged sports car circulated online after the crash.</cite> <cite index="2-13">Some netizens suspected Zejun was involved after spotting the "1%" logo on the vehicle, which was associated with his trading community.</cite> <cite index="2-15">His family and friends confirmed his death in a statement posted on his Instagram account on October 30.</cite> <cite index="2-16">The statement described him as more than a content creator, saying he was also a son, a friend and a young man who was passionate about life.</cite>

Malaysian media reported that his funeral was expected to take place on 1 November 2026. His death prompted widespread shock and tributes from followers and fellow creators across Malaysian social media, alongside renewed debate over the authenticity of the wealth and lifestyle he had presented online.