I came of age reading the Inquirer during Marcos. What Eggie and her team did at that paper, keeping truth alive when the government was lying its head off, changed what I believed journalism could be. I became a reporter because of her example.
Their story
Eugenia "Eggie" Duran Apostol was a Filipino publisher and editor whose magazines and newspapers helped break the silence around Ferdinand Marcos's dictatorship and later challenged Joseph Estrada's assault on the press. She co-founded the Philippine Daily Inquirer in December 1985, steered it through the snap election and People Power Revolution…
Eugenia "Eggie" Duran Apostol was a Filipino publisher and editor whose magazines and newspapers helped break the silence around Ferdinand Marcos's dictatorship and later challenged Joseph Estrada's assault on the press. She co-founded the Philippine Daily Inquirer in December 1985, steered it through the snap election and People Power Revolution of 1986, and in 2006 received the Ramon Magsaysay Award for Journalism, Literature and Creative Communication Arts. She died on 13 September 2026 at the age of 100. The Ramon Magsaysay Award Foundation announced her death the following day and called her a fearless champion of truth and press freedom.
She was born Eugenia Obsum Duran on 29 September 1925 in Sorsogon, the second daughter among eight children of Fernando Ballesteros Duran, a doctor and National Assembly member, and Vicenta Obsum. When her father was re-elected in 1936 the family moved to Manila, where she finished elementary school as valedictorian at Holy Ghost College (now the College of the Holy Spirit) in 1938. During the Japanese occupation the family returned to Sorsogon; while searching the ruins of their home after liberation, the eighteen-year-old Apostol was wounded by shrapnel from an unspent bazooka shell. She graduated magna cum laude in Philosophy and Letters from the University of Santo Tomas in 1949. Classmate and novelist F. Sionil Jose later remembered her as a very good writer, sweet and hardworking. She wrote for the Catholic weekly Commonweal and for Philippine Manufacturing Company (later Procter & Gamble). On New Year's Eve 1948 classmates introduced her to Jose "Peping" Z. Apostol, an engineer and contractor; they married at San Vicente de Paul Church in Manila on 18 February 1950.
Her first major editing job was the women's section of The Sentinel, a national Catholic weekly. She left after clashing with church authorities over liberal views, a staff union she helped lead, and a row over Russian ballet teachers at a convent school in the Red Scare years. From 1954 to 1964 she was women's section editor and associate editor of Sunday Times Magazine and worked across The Manila Times. In 1964 she moved to the Manila Chronicle as editor of Woman and Home, later joining its Better Living section. She resigned in 1972 when Amando Doronila consolidated section editorships. That same year Marcos declared martial law and shut independent papers. Apostol briefly edited Woman's Home Companion, then in 1977 launched Mr. & Ms. magazine through a publishing company that at times included Defense Secretary Juan Ponce Enrile among early investors. The glossy struggled for years in a crowded women's market, but Apostol used it to run pieces other outlets would not touch, including coverage of press freedom cases in the early 1980s.
The assassination of Benigno "Ninoy" Aquino Jr. on 21 August 1983 ended her restraint. When Marcos-controlled papers ignored the massive funeral, she put out a special Mr. & Ms. edition packed with photographs of Aquino's body, the crowds and the long funeral march. Demand was overwhelming. The weekly Mr. & Ms. Special Edition, edited with Letty Jimenez Magsanoc, became a flagship of the so-called mosquito press: black-and-white, politically blunt, and selling hundreds of thousands of copies. In February 1985 she launched the weekly Philippine Inquirer to cover the Aquino murder trial. When Marcos called a snap presidential election for February 1986, Apostol and colleagues including Betty Go-Belmonte, Magsanoc, Max Soliven and Luis Beltran rushed the Philippine Daily Inquirer into print on 9 December 1985. Circulation leapt from tens of thousands to a peak of about half a million daily. Marcos dismissed opposition papers as the mosquito press; Apostol's name reportedly topped a list of people to arrest if he held power. After EDSA, she kept the Inquirer critically distant from Corazon Aquino's government and insisted reporters follow a journalists' code of ethics. A long legal fight with Enrile over Mr. & Ms. funds used to capitalize the Inquirer ended in her favour at the Supreme Court in 1998. She left the Inquirer's board in January 1994 after internal corporate battles.
She did not leave public life. In 1996 she founded the Foundation for Worldwide People Power (later the Eggie Apostol Foundation), which produced martial-law and EDSA documentaries and worked to improve Philippine public schools. When Estrada attacked the Inquirer and other critics, she launched Pinoy Times in 1999, a Taglish tabloid that sold heavily during the campaign that became People Power II and closed in late 2001 after advertisers fled. Time magazine's 2006 Asian heroes package paired her with Magsanoc as women from the "lipstick beat" who helped Filipinos win their freedom. The Magsaysay citation praised her for placing a truth-telling press at the centre of the struggle for democratic rights. In her acceptance remarks she said journalists have to tell the truth, and that she was just doing what should have been done. Friends remembered her passion, wit, irreverence and love of dancing. She outlived her husband and kept working on education and memory projects into great old age. Her death at 100 closed a century that ran from Commonwealth Sorsogon through martial law, EDSA and the uneasy democracies that followed.
Biography adapted from Compiled from Wikipedia (CC BY-SA 4.0), Ramon Magsaysay Award Foundation biography and citation, Philippine Daily Inquirer historical essays, Time Asia 2006, and September 2026 obituaries.. Wikipedia ↗
In their own words
“From then on there was no stopping.”
On abandoning restraint after the August 1983 assassination of Ninoy Aquino; quoted in her Ramon Magsaysay Award Foundation biography
“I was just doing what should have been done. Journalists have to tell the truth.”
Reflecting on her role in reclaiming press freedom; Ramon Magsaysay Award Foundation biography
“What's this? Not a single photo of the funeral in the papers, as if nothing happened.”
Recalling her reaction the day after Aquino's funeral, when Marcos-aligned papers ignored the crowds; recorded interview cited on Wikipedia
“We have to educate our people better.”
On why People Power did not end corruption; cited in her Ramon Magsaysay biography explaining the Foundation for Worldwide People Power
“In three months, the Inquirer had not only helped to oust Marcos, it was also making money.”
Quoted in Time Asia's November 2006 profile of Apostol and Letty Jimenez Magsanoc
“With courage and unwavering integrity, Apostol showed the power of a free press to speak truth, serve the public, and uphold democracy.”
Ramon Magsaysay Award Foundation statement mourning her death, 14 September 2026

She never stopped. Even after the big wins.